The blog
What we would do if it were our money.
Plain writing about local marketing. What a lead actually costs, which channel suits which trade, and the things agencies usually leave out of the pitch. No listicles and nothing written for a search engine.
Thirty minutes, no pitch deck, and we will tell you honestly if we are not the right fit.
Nothing matches that.
Try a shorter word, or a topic like ads, leads, websites or pricing.
Your competitor's ads are not the benchmark you think
You can see what they run. You cannot see whether it works. What the Ad Library is useful for, and what it is not.
The offer matters more than the ad
No amount of creative rescues an offer nobody wants. How to test whether yours is the problem.
Retargeting without being creepy
Following people around the internet has diminishing returns fast. Sensible frequency caps and windows for a local budget.
Google ads or Meta ads for a local business
One catches people already looking. The other finds people who are not. Which fits your category, and why.
Summer is when you earn your winter
Spending only when the phone is already ringing is the most common planning mistake in seasonal trades.
What your ad account is telling you, if you look
Four numbers worth checking weekly, four worth ignoring, and the one most dashboards hide.
What a good ad creative actually does
It is not winning a design award. It is earning the half second before a thumb moves. What that looks like in practice.
Spring is when trades overspend
Everyone turns their budget up in the same eight weeks. What that does to your costs, and when to actually spend.
Negative keywords are where Google ads is won
Most of the work is subtraction. How to read a search terms report and what to cut first.
Stop boosting posts
Boosting is the easiest money Meta takes. What it actually buys, and the campaign you should be running instead.
The five dollar a day question
Small budgets do not produce small results. They often produce none. How to tell whether yours is big enough to bother.
Why January is the worst month to judge your ads
Costs move, behavior moves, and a month of data proves very little. What to look at instead before you change anything.
We create the opportunity. You close it.
Build a plan in about thirty seconds, or talk it through with us first. No contracts either way.
Done for you social media and lead generation for established local businesses across the US and Canada. Based in Phoenix, Arizona.
Services
Company
Resources
Locations
New York / Los Angeles / Chicago / Houston / Phoenix / Philadelphia / San Antonio / San Diego / Dallas / Austin / Jacksonville / Columbus / Charlotte / Indianapolis / Seattle / Denver / Nashville / Atlanta / Miami / Tampa / Toronto / Montreal / Vancouver / Calgary / Ottawa / Edmonton / All locationsIndustries
Home services / HVAC / Roofing / Dental / Med spa / Salons and spas / Gyms and fitness / Real estate / Restaurants / Law firms / All industries© 2026 Seen to Sold. All rights reserved.