Running the metro as one campaign
Carmel and the south side share almost no customers. Covering both means paying to reach people who will not make the drive and diluting the message for the ones who would.
Locations › Indianapolis
Locals here already talk about it that way. Marion County and the ring of suburbs around it have different customers, different competitors and different price expectations, and most campaigns treat them as one.
Publishing where your customers already are
Carmel and the south side share almost no customers.
A campaign covering both pays twice to reach people who will never use you. The ring and the city are two markets wearing one name.
Our work
Written for the neighborhood rather than the city. Examples, not client work.
The honest part
One is geography. Two are about how little competition there is.
Carmel and the south side share almost no customers. Covering both means paying to reach people who will not make the drive and diluting the message for the ones who would.
Very few businesses here are advertising seriously, which makes the position cheap to take and easy to lose. It stops being cheap the moment a competitor notices.
Carmel, Fishers and Westfield keep adding households, and a new arrival has no plumber, no dentist and no gym. Almost nobody markets to them on purpose.
What we run
Run one, or run several. Mix them on the pricing page and see the total before you commit to anything.
Where the work goes
Campaigns are set up around realistic drive time, and around which side of the county line your customers live on.
Worth checking where your last fifty customers actually came from before deciding how wide to go. In this metro the honest answer is usually one ring and two or three towns within it.
Who we work with
Each of these has its own page with the argument written out properly, including what we would recommend and what it costs.
How it works
No long kickoff, no strategy deck you never open again.
Choose what you want handled and see the total as you go. Change it any time, and no contract holds you to it.
What you do, which towns your customers come from, and whether you serve inside the county or outside it. Then a call to fill the gaps.
You see everything before it goes out. Approve it and we publish, launch and adjust from there.
Where to start
This is what most home services businesses run. Open it as it is, or change anything you like before you check out.
Daily content so you are visibly active, ads pointed at your towns rather than the metro, and every inquiry answered in seconds. None of it is complicated, and most of your competitors are doing none of it.
Included in your bundle
Lead form campaigns built, managed and adjusted monthly
Every lead answered in seconds and followed up
Designed, captioned and published for you
Questions
Other cities
Pick what you want handled, watch the total update as you go, and change it whenever you like. No contracts.
Build a plan in about thirty seconds, or talk it through with us first. No contracts either way.
Done for you social media and lead generation for established local businesses across the US and Canada. Based in Phoenix, Arizona.
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