Landing pages
Somebody searched for one specific thing and you sent them to a page about everything you do. A landing page answers the exact thing they clicked for, and asks for one action.
Wherever the paid traffic is coming from
The ad did its job. The page undid it.
A homepage is built for somebody browsing. Ad traffic is not browsing. They clicked one thing, they are on a phone, and they will decide in a few seconds whether you have what they came for.
Every extra choice on that page is a chance to leave. A landing page removes the choices.
See them working
Open any of these on any device. Every one has a single offer, a form and a phone number, and nothing else competing for the click.
Every example is a real page you can open. Built for a phone and a desktop, not one at the expense of the other. Yours will use your services, your prices and your branding rather than these.
The difference
A homepage is fine for somebody who already knows you and went looking. For paid traffic it is a maze, and the exits are all at the top.
A landing page repeats the promise from the ad, gives the price, and puts the action in front of the thumb. Nothing else is on it, on purpose.
Welcome to our family run business
Serving the community since 1998 with a full range of services.
AC not cooling? Same day repair
$89 diagnostic, credited against the repair. Most jobs fixed on the first visit.
Our side
One page, built once, yours to keep. There is no monthly fee attached to it and no platform you are stuck on.
Where it lives
The page is hand coded and hosted on our platform, not inside your existing site. No plugins, no theme changes, no developer, and nothing that can break the site you already have.
It then runs on a subdomain of your own domain, something like offers.yourbusiness.com or go.yourbusiness.com. To anybody who lands on it, it is your business at your web address.
Setting that up takes one DNS record, which we will walk you or your web person through in a few minutes.
When it is worth it
It earns its money in a specific situation. If you are not in that situation, keep the $399.
If you are not running paid traffic yet, this is the wrong thing to buy first. Get the ads working, then send them somewhere better.
Questions
Build your plan in about thirty seconds. Change it whenever you like, no contracts.
Build a plan in about thirty seconds, or talk it through with us first. No contracts either way.
Done for you social media and lead generation for established local businesses across the US and Canada. Based in Phoenix, Arizona.
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