Free tool
Know your number before you talk to any agency.
Including us. A few inputs you already know, and you will have the figure that should govern every marketing dollar you spend.
Know your numbers
What should a lead cost you?
Four numbers. A clearer target.
If the number comes out small, no agency can fix that.
The metric
Appointments are activity. Acquisition is the answer.
Four numbers sit between your ad spend and your bank account. Most reporting stops at the second one.
Ad spend
Dollars out the door. Every agency reports this one, because it is the invoice rather than a result.
Cost per lead
Where most reporting stops. A lead is a maybe, not money.
Cost per qualified lead
Somebody who wants what you sell, is in your area and can actually buy. Now the number starts meaning something.
Cost per acquired customer
The scoreboard. Judged against gross profit per customer, this is the one that tells you whether the machine is profitable.
How to use it
What to do with the number.
It is only useful if it changes a decision, so here are the three decisions it should change.
If your target lands somewhere no channel can reach, that is worth knowing too. It usually means the offer needs work before the advertising does.
Questions
Before you trust the output.
Let us talk about what a customer costs you.
And what it should cost. Thirty minutes, plain figures, straight answers either way.
We create the opportunity. You close it.
Build a plan in about thirty seconds, or talk it through with us first. No contracts either way.
Done for you social media and lead generation for established local businesses across the US and Canada. Based in Phoenix, Arizona.
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