The blog
What we would do if it were our money.
Plain writing about local marketing. What a lead actually costs, which channel suits which trade, and the things agencies usually leave out of the pitch. No listicles and nothing written for a search engine.
Thirty minutes, no pitch deck, and we will tell you honestly if we are not the right fit.
Nothing matches that.
Try a shorter word, or a topic like ads, leads, websites or pricing.
Meta retired the page likes campaign, and what that means
Buying followers directly is no longer an option for new accounts. What local awareness looks like now, honestly.
Retargeting without being creepy
Following people around the internet has diminishing returns fast. Sensible frequency caps and windows for a local budget.
Google ads or Meta ads for a local business
One catches people already looking. The other finds people who are not. Which fits your category, and why.
Why cheap leads are usually expensive
A lower cost per lead is easy to buy and often the wrong goal. What to measure instead of the headline number.
What a good ad creative actually does
It is not winning a design award. It is earning the half second before a thumb moves. What that looks like in practice.
Stop boosting posts
Boosting is the easiest money Meta takes. What it actually buys, and the campaign you should be running instead.
The five dollar a day question
Small budgets do not produce small results. They often produce none. How to tell whether yours is big enough to bother.
Why January is the worst month to judge your ads
Costs move, behavior moves, and a month of data proves very little. What to look at instead before you change anything.
We create the opportunity. You close it.
Build a plan in about thirty seconds, or talk it through with us first. No contracts either way.
Done for you social media and lead generation for established local businesses across the US and Canada. Based in Phoenix, Arizona.
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